1.5 The External Environment

STEEPLE
P.E.S.T.= Political, Economic, Social, Technological

P.E.S.T.E.L.= Political, Economic, Social, Technological, Ethical, Legal

S.T.E.E.P.L.E. = Social, Technological, Economic, Ethical, Political, Legal, Ecological

SOCIAL

 * Social-impact-bonds.jpg Ethnic and religious issues.
 * Attitudes toward foreign products.
 * What are the attitudes about consumer leisure time?
 * Consider roles of men and women.
 * Demographics.
 * Living standards. Educational standards.

TECHNOLOGICAL

 * How is technology affecting the business?
 * Infrastructure.
 * Research and development costs.
 * ICT - information communications technology

ECONOMIC



 * Interest rates.
 * Exchange rates.
 * Rate of inflation.
 * Employment levels.
 * GDP.
 * Consumer spending power.

ENVIRONMENTAL / ECOLOGICAL

 * 9-2-environment-download-png.png environmental issues could affect business objectives?
 * Depletion of renewable resources.
 * Global warming.
 * Carbon footprints.
 * Trends.

POLITICAL

 * Politics.pngyment laws.
 * Tax policy.
 * Environmental regulations.
 * Trading agreements.
 * Government stability.

LEGAL

 * Legal-icon-16.pngEmployment laws
 * Health and safety regulations
 * Competition laws
 * International trade laws.
 * Regulations

ETHICS

 * 035896e.pngption
 * Transparency
 * Code of business behavior
 * Fair trade
 * Social mores