4.6 The extended marketing mix of seven Ps

People''' the human capital in terms of skills, attitudes, abilities necessary in the production of goods or the provision of services
 * people form a transactional link between the organization and its customers (vital role in long term customer relationship)

Processes the procedures and policies pertaining to how an organization's product is provided and delivered
 * inform customers on the ease of doing business with a particular organization

Physical Evidence the tangible or visible touch points that are observable to customers in a business (something you can touch)
 * an important differentiator in a service businessPhysical-evidence-in-services-18-728.jpg